In an end-of-year giving push in December, I repurposed a video I helped produce and encouraged followers on Twitter to make a donation to La Rabida.
La Rabida patient Zain, 3, went viral when she joined the hospital's fundraising campaign that encouraged individuals to complete 26.2 iterations of a task and ask for donations in support of children with special needs. I photographed, wrote and shared the story of her 26.2 steps, which generated a spike in donations to the hospital.
Beautiful hospital contest
In 2017, La Rabida was in the running to be named one of the Most Beautiful Hospitals in the U.S. To collect the votes necessary for the recognition, we utilized Facebook, Twitter, Instagram and newsletters, and ultimately shared the great news of our placement on the list across the same platforms.
WXRT hosted a toy drive for La Rabida at Thalia Hall during the holidays and needed help spreading the word to a twenty-something audience. I created a custom graphic that the radio station shared on social media, resulting in a busload of appropriate donations.
I began managing La Rabida's social media in late 2015. The organization had an underutilized presence on Instagram with around 75 followers. I began using the platform as an additional way to tell stories about our staff, patients and volunteers with the goal of expanding our audience. In about a year and a half, the following grew to nearly 500 and became one of the organization's most valuable and acclaimed social media profiles.
As a member of the Children's Hospital Association, La Rabida signed a statement about the national healthcare debate that was published in a print version of the New York Times. I took to the La Rabida's social media to share the message more widely.
I strategically highlighted donors in advance of fundraising events to express gratitude and encourage support among other groups and individuals. I also captured special moments that resonated with donors, like this set of brothers inspired by artwork given to La Rabida from a group of philanthropists.
When Mount Sinai Hospital was on lock-down in response to a threatening phone call, I utilized our social media profiles to share updates with our community and the media; this tweet was quoted in the Chicago Tribune.
National Volunteer Week
I created a mini social campaign during National Volunteer Week that highlighted remarkable stories from La Rabida. This post told the story of Jim and Montell, a tutor-and-student duo who worked together throughout Montell's high school career and celebrated his graduation and college plans in spring 2016.
Remarkable act of kindness
In 2016, Darrian was injured in a car accident that left him unable to walk. After several weeks of rehabilitation, he no longer needed his walker or wheelchair and decided to donate his equipment to La Rabida, the hospital where he recovered from his injury. The story I shared on social media was very well-received and, in addition to spreading the positive word about Darrian's exceptional act of kindness, promoted La Rabida's services and mission to a wider audience.
National Health Observances
I regularly utilized La Rabida's and Sinai's social media platforms to honor National Health Observances and promote various departments as a way of informing the public and boosting morale.
I tweeted information and custom infographics from an event co-hosted by Sinai Health System and the Kennedy Forum as part of The Chicago Community Trust's On The Table initiative.
In real-time, I tweeted highlights from Sinai Health System's Annual Meeting featuring keynote speaker Howard Tullman, generating a following with a custom hashtag.
I regularly participated in educational Twitter chats to share health- and insurance-related information, form relationships and strengthen Sinai Health System's reputation as a valuable community resource.